Media fact sheet

The Word Family

Stories from their strange lives · Onosoji O. Ononuga · CEREARK Press

Cover of The Word Family
Kindle + paperback + hardcover available nowFormal launch · 15 September 2026
Current availabilityKindle, paperback and hardcover are live on Amazon

KDP confirmed the hardcover available to buy on 7 September 2026. Amazon advises that format linking may take 48 hours and up to five days. The wide EPUB remains in preorder for 15 September.

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Short description

Seven families of words gather for stories and essays about how meaning, expertise, authority and trust change as they pass through time and institutions. Witty, literary and sharply observed, The Word Family asks what gets lost when human acts become things that can be filed, signed and relied upon by strangers.

Full description

Sophia was a shipwright's word. Before she meant wisdom she meant competence, and her children went into ideas instead.

One took paying clients and has not been invited to dinner since 380 BC. One has been in graduate school for two thousand four hundred years. One went into the wine trade, was caught watering the stock, and somehow ended up meaning expensive.

Seven families of words gather for a dinner, an auction, a christening, an inquiry, a crossing, a harvest and an oath. Each began close to something an ordinary person simply did. Each has spent the centuries since building an apparatus so that the act could travel farther than the person who performed it, and each mislaid something on the way.

Underneath the comedy is a question about how anyone knows whom to trust, and what happens to expertise, assurance, credit, authority, governance, intelligence and testimony once they are compressed into things that can be filed, signed and relied upon by strangers who were never there.

Two parts: seven stories, then seven essays. The stories stand alone. The essays explain why the joke keeps landing in the same place.

Key themes

What the book is about

Abstraction

Why complex societies need portable forms of judgement and why the danger lies in forgetting what those forms abstracted away.

Authority

How authorship, authority and authenticity diverged, and why certification can never substitute completely for judgement.

Trust

How personal credibility becomes credit, credentials and scoring systems, and what those systems cannot retain.

Care

Why assurance can become procedural even when the underlying obligation was once closer to concern, attention and responsibility.

Control

From the steersman behind governance to cybernetics and Kubernetes: control loops, distributed responsibility and the absent helm.

Evidence

How witnessing becomes testimony, records and proof, and why recorded presence is not identical to human attention.

Author biography

Onosoji O. Ononuga is a programme assurance and technology leader with more than 23 years’ experience in software testing, quality, risk and complex programme delivery. He works across AI governance, intelligence sovereignty, institutional capability and evidence-led assurance, with a particular interest in how organisations know when systems, claims and decisions can be trusted. He is the founder of Cereark Quality, Risk & Assurance Consortium and has led assurance work across major public and private-sector programmes in the UK and internationally.

Media contact: press@cereark.com